We are always careful to emphasise to the cohort that this measures behaviour. It does not measure a person's values, aptitude, honesty, intelligence, personality nor whether they have any mental health issues or have been brainwashed.
Characteristics: Direct, Decisive, High Ego Strength, Problem Solver, Risk Taker, Self Starter, Bully.
Motivation: Winning, competition, success.
Rewards: Independence, decisiveness, directness, winning, results.
Criticises: Hesitation, over analysis & sensitivity, foot dragging, weakness.
Asks: What? Tactics: FIRE - READY - AIM. Population: Around 18%. Nickname: Loud Mouth Larry. Example: Donald Trump.
Characteristics: Enthusiastic, Trusting, Optimistic, Persuasive, Talkative, Impulsive, Emotional.
Motivation: Social recognition, relationships, group activities.
Rewards: Creativity, enthusiasm, optimism, collaboration, passion.
Criticises: Rule making, caution, over analysis, introversion, insensitivity.
Asks: Who? Tactics: READY - AIM - FIRE. Population: Around 28%. Nickname: Chatty Cathy. Example: Elton John.
Characteristics: Accurate, Analytical, Conscientious, Careful, Fact-finder, Precise, High Standards, Systematic.
Motivation: Learning, showing expertise, quality.
Rewards: Accuracy, completeness, detail, punctuality, dependability.
Criticises: Mistakes, intuitive decision making, lateness, spotty research, exaggerated enthusiasm.
Asks: Why? Tactics: I'M NOT READY - AIM - FIRE. Population: Around 19%. Nickname: Nervous Nelly. Example: Albert Einstein.
Characteristics: Good Listener, Team Player, Possessive, Steady, Predictable, Understanding, Friendly.
Motivation: Co-operation, offering to help, appreciation.
Rewards: Co-operation, loyalty, humility, thoughtfulness, team focus.
Criticises: Aggressiveness, pushiness, disruption, rudeness, erratic behaviour.
Asks: When? Tactics: READY - AIM - FIRE. Population: Around 35%. Nickname: Plain Jane. Example: Jimmy Carter.